Role:
Design Lead (Product improvements)

Problem / Opportunity:
Free to play Fortnite sessions disproportionately raise queue times for paying members and freeing these servers up will cause a reduction in queue times.

Scope:
Designed priority queue benefit upsell to offer a non-paying customers a path to subscribe while they’re waiting to play.

Impact:
- Reduced queue times for paying customers
- Increase in +X amount of subscribers

Collaborators:
Research, Data, Design, PM teams.

Testimony:
Jimmy's a wonderful designer who knows how to get things done. Time and again, I've worked with Jimmy on high priority asks that have come down urgently. Consistently, he's been responsive, accountable, and ready to engage. Besides that, he creates comps that meet the requirements and drive a delightful, empathetic user experience. He's able to take feedback well to refine the designs. Overall, Jimmy is a wonderful counterpart who can hit the ground running. - Akshar Pandia, PM 2

1) Fortnite product page

2) In-queue upsell

3) Toast notification 5 mins before time is up

3) End of session upsell