Role:
Design Lead (Experimentation)

Problem / Opportunity:
Out of the players that do sign in, a majority of them do not subscribe.

Hypothesis:
Potential customers hesitate when they reach a paywall because they’re worried about forgetting to cancel the trial, and getting charged full price.

Prediction:
If we provide a clear breakdown of how the $1 trial will work and how we’ll remind them before they’re charged full price, we’ll see more ultimate trial conversions.

Impact:
- Started initiative for design-led experimentation.
- Informed long term product roadmap
- Inspired organization to make data more reliable and experimentation possible.

Collaborators:
Research, Data, Design, PM teams.

Testimony:
”Collaborating on the Smart TV work during the brainstorming and ideation phase, was not only productive but also genuinely fun. Jimmy’s passion for growth and experimentation in UX design really shines through. I admire how research-driven and data-focused he is, and his willingness to rethink and iterate on solutions as new insights emerge truly reflects his growth mindset. His ability to leverage the design system, integrate motion design, and learn from others' expertise is impressive. His knack for analyzing user intent and providing simple, clear feedback—like improving strings—has been incredibly valuable.” - Ankita Panda, Senior Motion Designer

Testimony:
”I'm excited about the initiative Jimmy has shown on the work to improve the Smart TV experience for new customers. He’s really led the charge in understanding the audience, forming hypothesis about how we can help them, and leading the team in designing the customer experience. His push for experimentation in this experience has informed our roadmap and inspired engineering work to make our data more reliable and experimentation possible.” - Harrison Hoffman, Principal PM