Role:
Design Lead (0-1 product),
Landing page, Upsell page, Custom hardware pairing flows, Quality of life improvements.

Problem / Opportunity:
Console pricing is the greatest barrier to entry. This work reduces consumer cost while opening a new revenue opportunity for Xbox.

Scope:
Helped adapt and scale our web-based app to enable game streaming directly from Smart TVs. (LG, Samsung, Meta, Amazon)

Impact:
50M+ supported devices
500K+ active players
+$MM revenue growth

Collaborators:
Harrison Hoffman, Jazz Ang, Brendan Walsh, Elizabeth Royalty, and more…

Testimony:
I really appreciate the way you've approached your work on (x)! I love that you asked questions and wanted to start with the design system and leverage that where possible. I also appreciated your commitment to trying the design system throughout your comps and then also helping us catch bugs and iterate our components too! I think you do an amazing job of learning the system and implementing it in your work and you do it quickly too. It's really been very healing for us. Thank you for being one of our best collaborators! - Onaiza Kazi, Designer 2

Testimony:
”Your work on the (x) launch and a variety of other features was outstanding. I know that I can count on you to deliver well considered designs that accomplish what we need with customers, while adhering to our overall design system. You're able to work quickly and act on feedback very well, so I'm never worried about getting to a result that the whole team feels good about. - Harrison Hoffman, Principal PM