UltraSuperNew

A series of digital and creative experiences for clients like: Beats by Dre, Audi, Adobe, Tag Heuer and PayPal.

Adobe — Max Challenge Japan

In order to promote the 2017 Adobe MAX Japan event in Yokohama, I helped UltraSuperNew initiate the “MAX Challenge” – a competition challenging users in Japan to use their creativity to redefine the Adobe MAX logo in their own perspective.

Role: Working alongside the content strategy and social media teams, I helped produce this short animated GIF showcasing previous max challenge submissions using keyframes in Photoshop.

Beats By Dre — Above The Noise

DJ Snake has had a long and arduous rise to stardom. One where he had to overcome insurmountable odds and prove plenty of people wrong. In this short film entitled ‘Above The Noise' DJ Snake and Beats take us through that journey from the bottom to the very top of one of Paris' greatest monuments.

Role: I edited this video in Adobe Premiere Pro using assets provided by Beats by Dre.

Beats by Dre — Studio 3 Wireless

Beats opened a pop-up store to promote the noise cancellation ability of the new Studio 3 Wireless with MC Mamushi. At pop-up store, people got to experience the headphones in various environments to show how exceptional the PURE ANC function is.

Role: I edited this video in Adobe Premiere Pro using assets provided by Beats by Dre.

PayPal Japan - Instagram launch

PayPal was starting their Instagram presence in Japan and needed to promote its products and services. We ran a campaign showing off the seasonal items that can be purchased using PayPal.

Role: Working with the creative director, I planned and created the asset backgrounds that the items would sit on during the photo shoot.

UltraSuperNew — Gallery website

The UltraSuperNew Gallery is an interactive space that curates and brings together creatives from all backgrounds to ignite discovery, imagination, and conversation. It serves as a launchpad for experimental collaborations between artists, designers, and innovators alike.

Role: Working with the senior designer, I wireframed page template layouts that we would use for every exhibit.

Takeaways

Communication and Feedback:

A frequent struggle I had was understanding and communicating during stakeholder meetings due to my limited knowledge of the Japanese language. I had to rely on my senior designer to help me communicate the design decisions I had made meaning that we needed to be on the same page.

My senior designer taught me that I needed to provide a strong context for my design explorations which meant referring back to the original goal and user outcomes of the exploration in order to help encourage relevant feedback. Feedback is invaluable, but getting clear on the feedback that you need is just as important. Understanding that people’s time is precious, being clear about what you need from a meeting, review, or critique is invaluable.

Internship highlights:

At the end of my internship, I had the opportunity to present my contributions to not only the company, but the larger design community in Tokyo. I would like to thank Valentine Triponez, Mike Tasset, Malo Yamakado, Shimpei Kimura, François Claverie and many more individuals at UltraSuperNew for giving me this incredible learning experience.