Hi there, I’m Jimmy.
I’m a product designer with 5 years of experience driving end-to-end UX for consumer entertainment and gaming products. I have expertise in designing products and systems that scale across all kinds of devices (Mobile, Web, Desktop, TV) and I have a passion in growth design with emphasis on experimentation, user research, and rapid iteration.
Design Lead // Xbox app launch on SmartTV
- 50M+ supported devices
- 500K+ active players
- Multi-million dollar revenue growth
Design Lead // Landing page experimentation
- Started initiative for design-led experimentation.
- Informed long term product roadmap
- Inspired organization to make data more reliable and experimentation possible.
Design Lead // Priority queue upsell
- Reduced queue times for paying customers
- Increase in +X amount of subscribers
Design Lead // Upsell experimentation
- Started initiative for design-led experimentation.
- Informed long term product roadmap
- Inspired organization to make data more reliable and experimentation possible.
Design Lead // Landing page experimentation
- Flat result in A/B test
- Learned that more engaging visuals, showcasing catalog diversity and immersion didn’t move the needle towards sign in rates